Showing posts with label naming rights. Show all posts
Showing posts with label naming rights. Show all posts

Saturday, July 05, 2008

What's in a name

I alluded to this in one of my posts during the NBA playoffs. I alluded to the fact that the TD Banknorth Garden is always just going to be the Bahstin Gahden to me.

Always.

The Gahden is the home of the Celtics, the Bruins, and the Bean Pot.

You have the Old Gahden and the New Gahden. But it will never be the Banknorth Garden to me.

Not because I have something against corporate naming of a stadium, but because of some displaced thought that it ruins the game, or some aspect of the game. No, for the most part, it doesn't bother me - sure 3Com Park doesn't have the ring or the charm of Candlestick Park, but people need to remember, corporate naming is not a new thing. Where do they think Wrigley Park got its name? A little reminder - the same company that brought you the chewing gum.

It wasn't always limited to where a team played either.

The Green Bay Packers were named for the Cheese Packing company that owned the team at the very beginning.

The bottom line is some names work - Gillette, Wrigley, Tropicana Field isn't bad - some don't, but aren't bad when shortened, like Lincoln Financial Field's shortened version - The Linc (although some, like Tropicana being called The Trop, I like that). I don't even mind FedEx Field. But this isn't even about that.

I don't mind the corporate name. I really don't.

My problem is that it's just not where the Celtics or Bruins play.

Try, for a second, to imagine the Red Sox playing at SAIC Stadium at Fenway Park, or the Yankees at Merrill Lynch Stadium. It's not that the names are bad, it just somehow doesn't feel right.

Just something to think about.